11th 11 - 2009 | comment closed

Personal Digital Assistant – PDA

It was in 1999 that Compaq launched iPAQ having the functions of a pocket personal computer and a personal digital assistant (PDA). With the acquisition of Compaq by Hewlett Packard, the products began to be marketed as HP products. iPAQ combines the functions of mobile phone, palm top computer, PDA and smart phone. It also has GPS facility, wireless networking, a card reader and Bluetooth interface. The Microsoft Windows interface gives iPAQ all the benefits of having multimedia capabilities.

There are very many applications in PDAs. The user can actually decide what kind of applications are to be incorporated. PDAs have applications that are useful in medicine. It assists in diagnosis of disease, treatment and the selection of drugs. It can record symptoms as well as present information on treatments. PDAs are applied in the educational field, particularly by students. The relevant tasks that it can execute are digital note taking and its modification, the spell-check, dictionaries, e-books storage and use, digital planning lessons, word processing and many others. It finds application in the field of sports in the calculation of speed, distance and time; pre-flight planning and assistance to the glider pilots in navigation linked to the use of GPS, and for road rallyist with GPS assisted navigation.

Digital Equipment Corporation Western Research Laboratory (WRL) developed iPaq originally. It runs on an Intel Pentium III processor or an Intel Celeron processor with a processing speed of 500 MHz to 1 GHz. It has a memory ranging from 128 MB to as much as 512 MB. The memory can be upgraded also. Some of the popular handheld PDA gadgets are Palm TX Handheld, HP iPAQ 111 Classic Handheld, Nokia N810 Portable Internet Tablet, Palm Tungsten E2 Handheld, Asus A626 3.5-inch PDA Windows Mobile 6.0, HP iPAQ 210 Enterprise Handheld, Sony Ericsson C905i Unlocked Cell Phone and Nokia 02700T6 N810 WiMAX Edition Portable Internet Tablet.

Our life is no longer the same. Mobile technologies have drastically changed the way we work and live. For instance, mobile shopping and mobile banking save lot of our time, energy and worry besides its convenience and ease. We now make use of PDAs for such diverse use as getting to know about the weather, knowing the sports score and getting the stock quotes. It is fast becoming a device without which we will not be able to function and carry out our day to day activities.


12th 10 - 2009 | comment closed

Permission Based Email Marketing

When you hear the term “Internet marketing”, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphic design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises. Many email marketers use an autoresponder service like GetResponse. Google for “GetResponse Review” for more information.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.


Next Page »« previous page

Recent Posts

Archives

Categories

Tags