5th
10 -
2009
|
comment closed
One of the strongest tools in an Internet marketer’s arsenal is email – and with good reason. Generating a long list of targeted prospects is a tremendous thing to have. Yet, many people stumble when looking to construct their lists because they don’t know the correct way to begin. Just how does one go about getting people to opt-in?
The first thing to keep in mind is that people are getting more and more used to marketers asking them to fill in their name and email address. In reality, it’s simply not enough to just put up your opt-in form and hope that people sign up. You really do need to “sell” the opt-in, and one of the most popular ways to do it is with a giveaway or ethical “bribe”. Put together a free downloadable report around your main subject and offer it for free to anyone that submits their name and email address. This is an effective way to convince them to take some time and fill out your subscription form.
Your bribe doesn’t have to be a report. It can be a video, an audio interview with someone respected in your industry, or maybe even exclusive access to some protected part of your website. Whatever it may be, the key is to make sure that your giveaway gives excellent value to the subscriber. This does two things:
1. The user will start to form trust with you, which means that promotions and recommendations are more likely to be accepted.
2. If the content is good enough, there’s a good chance that the user will help you spread the word by telling their friends about it.
In many cases, this giveaway constitutes a first impression of sorts, and as we all know, a first impression is critical. So, make sure that your giveaway is well done and provides real value to your subscribers.
The second point may seem obvious, but you would be surprised how many people don’t do this. Be sure that your opt-in box is in a very visible place above the fold. Above the fold is the part of the screen that is visible before you have to scroll downwards. Studies show that people are more likely to notice your opt-in box if they don’t have to scroll down to see it. To make your opt-in box more visible, try a shade that stands out from the rest of your website. You can even try to add arrows or other graphics to draw attention to the opt-in box. Of course, be sure to show the visitor your fabulous giveaway for signing up.
Finally, in your subscription box, always remember to point to or summarize your privacy policy. SPAM (or junk email) is a huge issue, and many people are turned off from email marketing in fear of having their email addresses distributed or sold. In order to get people to opt-in, you need to be able to convince them that you are worthy of trust and that you will not share their email without express permission. By doing so, your opt-in rate will noticeably increase, so take the time to ease the minds of your visitors.
As long as email exists, email marketing is not going away. By putting these techniques to use, you can also start building a targeted list of subscribers that are responsive to your messages.
29th
09 -
2009
|
comment closed
Mini laptop computers are being called by a variety of things besides mini laptops. They are being sold as netbooks and mini notebooks as well. In order to be considered more than just a netbook, a mini laptop has to meet certain requirements although computer marketing people, as well as the computer makers, attempt to blur the lines in order to make more money. A mini laptop should have a monitor screen that is more than 10.5 inches diagonal whereas a netbook computer monitor can be anywhere from 8 inches to 10.5 inches. A netbook will have some version of UNIX (UNIX, Linux or BSD) or Windows XP installed. Anything more powerful than Windows XP is installed on mini laptops. Mini laptops will include an optical drive and a netbook computer will not.
Moving Computer Files between Mini Laptop Computers
It’s obvious that anything described as a mini laptop should have several means of moving or copying files to them. Let’s focus on the mini laptops that are being called netbooks since netbooks don’t include optical drives. The lack of an optical drive makes it difficult to install software on a netbook as well as limiting the file copying and moving options.
The primary way of getting computer files, including music and movie files, onto a netbook is by downloading them or transferring them over the Internet, hence the reason for the “net” part of netbook. Downloading is pretty commonplace and there are various means of doing so. Most people just download files from websites, which make them available, using standard web browsers and third party hosts for extremely large files. Transferring from another computer to a netbook is a little trickier, usually requiring remote connection software on both sides.
Another way to get files onto a netbook, or any mini laptop, is to use USB drives. USB drives come in a variety of flavors including USB flash drives, USB hard drives and even USB optical drives (as in CD, regular DVD or Blu-Ray drives). All modern computers have at least two USB ports, usually more. The mini laptops are no exceptions. The only drawback is the speed of moving files over USB drives. Of course, the USB drive has to be large enough to hold the files in question.
Installing Software on Netbook Computers
Installing software on a netbook computer is easy enough if done through files downloaded from the Internet. As long as this particular kind of mini laptop has an internal drive large enough to hold the files, there isn’t a problem. There are sometimes problems with netbooks with Windows XP installed when the netbooks have solid state drives instead of hard disk drives. The solid state drives currently come in four and eight gigabyte sizes and the operating system, swap file and other related files eat up most of the space.
Installing software from a USB drive is easy enough as well, as long as executable files are being worked with. Needless to say, without a USB optical drive, CD and DVD software installation can be a challenge. If you have a USB drive large enough to hold what would fit on a CD or DVD, there is a way to do it which is relatively painless once you get the hang of it.
There is a ton of free software available for download which will let you convert installation CDs or DVDs to image files. Having the software on both the source computer and the netbook will make it a process that requires converting a computer file on one end to an image, putting it on a USB drive, copying it to the netbook, mounting the image (using the same software) on the netbook and then installing as if it was a regular optical disc.
If you own a mini laptop without an optical drive, you are getting what you pay for. Netbooks are cheaper in price than other mini-laptops and easier to use for mobile computing, but they have their drawbacks. As long as you are aware of the drawbacks, you can use netbooks just like any other notebook computers. Of course, getting the right netbook for your particular needs is a whole different story.